Business America is increasingly investing in employee wellness because it is good business. In order to meet productiveness demands, organizations must rely on a healthy, constructive workforce to succeed in the highly competitive global marketplace. Over a hundred research studies in both corporate and governmental settings have documented the economic benefits of Worksite Wellness Programs, including reduced absenteeism, reduced injuries and workman’s compensation expenditures, reduced medical care expenditures, reduced employee turnover, as well as enhanced productiveness, greater worker satisfaction, and improved morale.1-10
The more recent literature reflects improvements in wellness programming along with greater return on investment (ROI). In general, the more focused and intensive the program, the greater benefit realized. To enhance their success federal government Worksite Health Promotion Programs may be able to incorporate some of the features described. Employee wellness programs determined to have beneficial returns on investment frequently include the following features:
1. Health and productivity management model
Programs characterized by this model focus attention on identification and reduction of specific risks or behaviors such as smoking, lack of physical exercise, excess weight, unhealthy diet, elevated cholesterol, high Blood Pressure, stress, depression, and so on. High-risk workers are specifically targeted for intervention, although the most thriving programs also direct efforts towards healthy workers in order to maintain their low-risk status. This model emphasizes outcomes as opposed to simply offering wellness activities for their own sake.
2. Health risk appraisal
Use of a computerized health risk appraisal (HRA) instrument with individualized feedback and recommendations is almost universal in thriving programs. Staff Members take the questionnaire annually in numerous cases. The HRA serves to expand awareness, offer direction, and excite individuals to better specific behaviors. In some cases, the customized report is directly linked to appropriate resources related to identified risks. Research indicates that the use of an HRA is effective if it is followed by some kind of educational or therapeutic intervention for identified risks. It often serves as the entry point into wellness programs.
3. Health Testing
Many programs combine the outcome of the health risk appraisal with measurement of each employee’s biometrics, including weight and Body Mass Index (BMI), Blood Pressure (BP), blood lipids, fasting glucose, and assorted other metrics. Combining the results of the HRA with biological measures results in a more accurate risk profile. Computerized health risk appraisals often incorporate biometric data in their risk analysis.
4. Incentives
workers are generally given monetary or other significant rewards for completing an HRA, participation in a program or class, specific accomplishments such as stopping smoking, losing weight, or exercising, and for maintaining healthy status and/or behaviors. In numerous cases the monetary incentives are associated with reductions in health care insurance premiums. Some programs use disincentives as well as incentives, such as charging workers who smoke higher rates for their health care insurance contribution.
5. High participation rates
Successful programs use rewards and incentives to drive participation rates up. They also market their programs extensively, and may use contest or challenge strategies to heighten enthusiasm and bolster participation.
6. Wellness coaching
staff members with identified risks or desire to improve their health habits may be periodically coached via telephone by trained health and wellness coaches. Health & Wellness Coaching helps staff members set and achieve realistic lifestyle-related objectives and goals including those addressing stress, work life balance, smoking, weight, physical exercise, and various behavior modifications. Three or more sessions are generally available. In some intensive programs, the coaching extends to actual disease management intervention for staff members with identified high-risk diseases.
7. Multiple formats
Programs may offer wellness content in online, paper, and seminar formats to provide stimulating variety and alternatives in order to accommodate the needs of all staff members. In addition to onsite physical activity and healthy eating programs, on-line programs, e-mail reminders and notices, printed newsletters and materials, and organization courses are common dissemination strategies.
8. Senior Management reinforcement
Enthusiastic and frequent endorsement by upper management is essential to achieving high rates of participation. When senior executives are wellness role models themselves the effects of endorsement are enhanced.
9. Frequent contact
Effective programs have successive contact of some sort with every employee. This may be through marketing efforts (e.g., posters, e-mail notices, reminders, or messages, etc.), bulletin boards, newsletters, employee meeting presentations, discussion in new employee orientation, supervisory sessions, etc. The key is to enhance employee awareness of health and wellness opportunities and reinforce the corporate emphasis on wellness through successive and multiple “touches”.
10. Open enrollment
To advocate high participation rates staff members must have simple access to the wellness programs and activities. Open and uncomplicated enrollment processes achieve this. Some businesses automatically enroll all staff members and then allow those who do not wish to take part to “opt-out”. This practice has been demonstrated to boost enrollment rates in some settings.
11. Family involvement
Many programs bolster spouses and other family members to participate in the employer wellness activities and to adopt a healthy lifestyle along with the designated employee. It is far easier for the employee to have a healthy lifestyle if his/her family does so as well.
12. Smoking cessation
Because smoking and other tobacco use is the number one threat to health it is critical to offer employees effective and convenient assistance with quitting. Access to tobacco cessation pharmaceuticals is frequently part of such programs. In-house programs support the most convenient access to these services, although on-line or phone-based programs may be available as well.
13. Exercise
Regular physical exercise is a core component of every wellness program. Workers must be strongly encouraged to engage in regular physical exercise. Most programs provide either periodic or continuous onsite opportunities, and some locations have onsite gyms, swimming pools, walking trails, etc. Discounted or paid memberships to community exercise facilities is a common alternative to onsite facilities.
14. Weight management
Because obesity is a major threat to health it is imperative that programs offer effective assistance with weight control. Robust encouragement from senior staff to shed excess weight is important. Web-based programs, workplace programs, or discounted access to weight control programs in the community may all be available. Long-term follow-up is vital for maintenance of weight loss.
15. Stress management
Workplace stress is perhaps the most common criticism among workers and a major contributor to absenteeism, presenteeism (reduced productivity), and low morale. Almost all successful wellness programs offer assistance with personal and worksite stress. Some programs refer workers to outside resources for more serious conditions like depression and anxiety disorders, but most offer online or common worksite general stress reduction programs. Some businesses endeavor to structure the work environment to minimize stress, both physically and operationally.
16. Health screenings/immunizations
employees are actively encouraged to complete recommended medical care screenings for Blood Pressure (BP), blood lipids, BMI, colorectal and breast cancer, and others. Annual influenza immunizations are also encouraged. Some sites support these services at the worksite. Incentives are frequently awarded for completion of these screenings/immunizations.
17. On-Site medical care
Actual provision of on-Site primary care medical services is a growing trend. The rapidly escalating expenditures of medical care insurance for employees has stimulated this trend. Some corporations have saw that it is less expensive to offer primary care services themselves than to fund those services through health care insurance. On-Site care also reduces the amount of time employees would otherwise spend away from the worksite getting such services.
References
1. Aldana, Steven G. (2001) Financial Impact of Worksite Health Promotion Programs: A Comprehensive Review of the Literature. Am J Health Promotion 15(5):296-320.
2. Chapman, Larry. (1998) The Role of Incentives in Health Promotion. The Art of Health Promotion 2(3):1-8.
3. Chapman, Larry. (2003) Biometric Screening in Health Promotion: Is it Really As Important as We Think? The Art of Health Promotion 7(2):1-12.
4. Chapman, Larry. (2005) Meta-Evaluation of Corporate Health Promotion Programs Economic Return Studies: 2005 Update. The Art of Health Promotion, July/August, 1-15.
5. Chapman, Larry. (2006) Employee Participation in Corporate Health Promotion Programs and Corporate Health Promotion Programs: How Important are Incentives, and Which Ones work Best? North Carolina Medical Journal 67(6): 431-432.
6. Chapman, Larry, Lesch, Nancy, and Passas Baun, Mary Beth. (2007) The Role of Health and Wellness Coaching in Company Health Promotion Programs. The Art of Health Promotion, July/August, 1-12.
7. Chapman, Larry. (2007) Proof Positive: An Analysis of the cost-Effectiveness of Worksite Wellness. Northwest Health Management Publishing, Seattle, WA.
8. Chapman, Larry. (2007) An In-Depth Look at the Economic Evidence for Rewarding Health Behavior Change. Workshop presentation at the World Research Group “Rewarding Healthy Behaviors for Health Plans and Employers” Conference, Orlando, FL, January 23-24.
9. Edington, Dee. (2001) Emerging Research: A View from One Research Center. American Journal of Health Promotion 15(5): 341-349.
10. Edington, Dee W. (2007) Health Management as a Serious Business Strategy. Presentation at the World Research Group “Rewarding Healthy Behaviors for Health Plans and Employers” Conference, Orlando, FL, January 23-24.
11. Pelletier, Barbara, Boles, Myde, and Lunch, Wendy. (2004) Changes in Health Risks and Work Productivity. Journal of Occupational and Environmental Medicine, 46(7): 746-754.
12. Pelletier, Kenneth R. (2005) A Review and Analysis of the Clinical and Cost-Effectiveness Studies of comprehensive Health and Disease Management Programs at the Worksite: Update VI 2000-2004. JOEM 47(10)1051-1058.
13. DeVol, Ross, Bedroussian, Armen, et. al. (2007) An Unhealthy America: The Economic Burden of Chronic Disease. Report released by the Milken Institute. www.milkeninstitute.org.
14. Partnership for Prevention. (2008) Investing in Health: Proven Health Promotion Practices for Workplaces. http://www.prevent.org/images/stories/2008/investinginhealth_finalfinal.pdf.
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